Extremely popular in Europe, Latin America, and Africa, with especially fast growing markets in India, Brazil, Mexico, and Russia, WhatsApp leads the mobile messaging app pack with significantly more users than other competitors such as Facebook.Īll of the above begs the question: What makes WhatsApp so great? For starters, there’s the messaging app’s remarkable potential to enhance and refine how people communicate. This number is growing by half a billion every two years, according to data shared by Oberlo. Today, WhatsApp has more than 2 billion users around the globe. In fact, it was purchased in 2014 by Facebook because it was significantly outperforming Facebook Messenger. One of the first mobile apps to offer internet-based messaging as a free alternative to traditional text messaging, WhatsApp has skyrocketed in popularity since it was launched in 2009. Other core features of WhatsApp include voice messaging, secure messaging through the use of end-to-end encryption, photo and video sharing, file sharing of everything from GIFS and Memojis to documents, desktop access, and WhatsApp Business, a dedicated business account for companies to showcase their products and services.

WhatsApp is a multiplatform messaging app that supports texting, video and voice calls and much more:all via Wi-Fi and completely free.

Here’s a closer look at WhatsApp, along with its potential as a tool for universities looking to engage prospective students, build relationships, and boost recruitment. A quick and convenient communication channel, WhatsApp is one of the most popular messaging apps around with great potential for university marketers. Messaging apps, also called chat apps, are giving social networking sites like Facebook and Twitter some serious competition when it comes to keeping people connected.

What is the point of whatsapp